I have known Mike Bauer for over 30 years. I consider Mike a friend and a colleague. More importantly, I have hired Mike to help me with two turnarounds by focusing on the market segmentation, marketing execution and business development. In both cases, Mike did an extraordinary job in supporting revenue growth by finding and then exploiting unique marketing opportunities. Beyond Mike’s marketing and business development prowess, Mike operates at the highest level of integrity of anyone that I’ve known. I believe that Mike’s current passion in advocating for conscious capitalism is just an extension of the values that Mike has lived by for as long as I’ve known him. Based on my experience, I strongly believe that Mike would make a significant difference in helping companies that are committed to pursuing the tenants of conscious capitalism grow and prosper for the benefit of all stakeholders.